
I’m sure there are more than a few Phish fans out there that would be outraged for me to associate Phish with brands and business, but I’m going to do it anyway. Because I, myself, am a huge Phish fan, and I guess I can be considered to be pretty businessey as well (that’s totally a word, look it up…well, no, don’t). And to be quite honest, Phish is the definition of an experience brand, at least in how it relates to music and live entertainment. And when you think of what they’ve accomplished in their 20 plus year career, it’s really quite amazing. They have never had a number one single, they’ve never had a hit music video on MTV, and they have never ever been played on Mix 94.5, or most radio stations for that matter. Yet they can still...