12:59 PM
Plectrum Ent.
Artist Management Defined:
Managers who work with small, unsigned, independent talent usually take on a variety of various roles and responsibilities. This is commonly due to a manager acting as a single independent agent who in most cases has no affiliation with a management company or agency. In this scenario, the hired manager will work with the artist and help with the execution of scheduling band meetings, rehearsals, promotion, show planning, and booking to name a few. Typical manager compensation for services rendered is based on a gross percentage of the artist’s earnings. In cases where acts are hiring a manager who is affiliated with an artist management company, or agency, these individuals may work off an hourly rate, or on a retainer basis.
In today’s rapidly evolving music and entertainment market, more and more artists are venturing off on a D.I.Y (Do It Yourself) campaign. While it is true that you do not necessarily, need to have a manager or management team at your disposal in order to conduct your business and reach your career goals, artist managers still play a pivotal and vital role in the consistently changing musical landscape.
· Managers visualize the big picture, while keeping the artist centered, grounded, and focused on the tasks-at-hand. Often time’s artists will loose their line of sight, their vision becomes blurry often due to the emotionally vested involvement with their projects.
· Managers lend their experience and knowledge by providing impartial assessments and analysis.
· Managers help to assemble strategic business objectives, and career outlines that provide effective solutions for artists. There are simply too many things needing to be done for most artists too effectively and efficiently execute alone. These include but are not limited to analyzing data, paperwork, and monitoring progress, communications, and so on.
· Managers can aid by make the right decisions for the artist’s career.
· Managers assist with opening doors to crucial opportunities for their artists during a period when artists are attempting to employ new creative ways to increase their exposure, and make money in this ever-evolving industry.
· Managers act as filters and buffers to protect artists from unscrupulous individuals.
· Managers become the first line of communications with virtually everyone, Venues, Talent Buyers, Booking Agents, Lawyers, Recording Engineers, Producers, Promoters, Publishers, and more.
· Managers provide support through the periods of dissatisfaction, displeasure, exhaustion that the industry unleashes through the course of an artist’s career.
· Managers bring reliability, trustworthiness, and credibility to an act. Allows the artist to be presented in a professional light and may advance negotiations with various entities thus saving you valuable time.
As we stride through this new landscape with a heavily infused do it yourself attitude, it is important to realize that although independent artists are finding some marginal success in the industry, most independent artists are simply not earning enough to transition from part-time to out full-time with regards to their music and career. Success in this industry is largely up to the artist and their individual goals. Not all artists have the desire to sign with a record label (and nor should they) because in this new music market, labels are quickly diminishing and becoming the thing of the past. As these giants fall one-by-one at alarming rates it is clear to see why this D.I.Y attitude is being adopted and advocated by so many industry insiders. However, you need to have the tools to succeed and the ability to be educated on how to use all of these tools effectively.Plectrum Entertainment is here to help. We believe in independent artists and we are passionate about every project we decide to take on. Success is the result of combining knowledge, the right team, and the appropriate talent. Visit us at www.plectrumentertainment.com and feel free to contact us.
Posted in: 
0 comments:
Post a Comment